 |
Send This Project |
 |
Leave a Comment |
 |
Appreciate It! |
 |
Share This |
EQUILIBRIUM - PREMIUM ADULT HEALTH DRINK
Statistics
Created: 07/01/09
Last Edited: 07/01/09
Views: 153
Appreciations: 6
Comments: 0
EQUILIBRIUM - ADULT HEALTH DRINK
Equilibrium is a well-being brand, which values harmony, simplicity, and the oriental spirit of balance between the body and the mind.
The brand is unique and very innovative, made with the finest Chinese tea and top quality fruits from all over the world.
Although this is a drink you can also eat it, as it contains oriental rice thatgives a new experience to the user.
The rice gives also very interesting visual effects.
The bottle design is very clean, and it is made by transparent glass with a white shrink label with a hole in the logotype circle. The cap is made by cork and the connection is made with a vacuum system.
Equilibrium should be also interested in the environment, so it should promote the use of environmental packaging. Cork and glass are very sustainable and ecological materials. Cork is one of the most ecological materials, because besides its capacity to produce oxygen, the cork oak
has a unique cell structure that enables it to retain carbon dioxide, the principle cause of global warming.
The shrink label is made of polyactic acid (PLA), a biodegradable polymer made from corn or plant sugar.
The bottle can be used later with other drinks.
The graphics are very simple and the tastes are written in English and Chinese, with an explanation in the backside of the packaging. The explanation is about the product.
Premium products users like to know where the products come from, why they are used and for what they are good.
The target market is a gourmet consumer. Equilibrium objective is tosurprise the market, by creating a new category of drinks; the result is afusion between two completely different universes. This fusion is between tea, fruits and rice!
Equilibrium is a health drink mainly for adult premium product consumers with health worries.
Equilibrium is a well-being brand, which values harmony, simplicity, and the oriental spirit of balance between the body and the mind.
The brand is unique and very innovative, made with the finest Chinese tea and top quality fruits from all over the world.
Although this is a drink you can also eat it, as it contains oriental rice thatgives a new experience to the user.
The rice gives also very interesting visual effects.
The bottle design is very clean, and it is made by transparent glass with a white shrink label with a hole in the logotype circle. The cap is made by cork and the connection is made with a vacuum system.
Equilibrium should be also interested in the environment, so it should promote the use of environmental packaging. Cork and glass are very sustainable and ecological materials. Cork is one of the most ecological materials, because besides its capacity to produce oxygen, the cork oak
has a unique cell structure that enables it to retain carbon dioxide, the principle cause of global warming.
The shrink label is made of polyactic acid (PLA), a biodegradable polymer made from corn or plant sugar.
The bottle can be used later with other drinks.
The graphics are very simple and the tastes are written in English and Chinese, with an explanation in the backside of the packaging. The explanation is about the product.
Premium products users like to know where the products come from, why they are used and for what they are good.
The target market is a gourmet consumer. Equilibrium objective is tosurprise the market, by creating a new category of drinks; the result is afusion between two completely different universes. This fusion is between tea, fruits and rice!
Equilibrium is a health drink mainly for adult premium product consumers with health worries.
|
Send This Project |
|
Appreciate It! |
Other Projects From
Comments