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EBOOST
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Created: 01/29/08
Last Edited: 10/17/08
Views: 4330
Appreciations: 73
Comments: 12
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Project featured on 3/31/08
From: Red Antler's Portfolio












Visit www.eboost.com
In fall 2007, we were brought on to re-launch EBOOST, a daily health booster made from natural ingredients. The brainchild of restaurateur John McDonald and entrepreneur Josh Taekman, EBOOST went to market Spring '07, but was still in much need of a clear message and a branding makeover. First we refined EBOOST’s messaging, to carve out a unique space distinct from both energy drinks and wellness powders. We developed a strategy highlighting EBOOST’s proprietary blend of vitamins and minerals that activates the 4 vital elements of performance: ENERGY, IMMUNITY, RECOVERY, and FOCUS. We then set out to build a brand identity that stood out in the category and clearly conveyed the unique benefits of EBOOST. We brought on the design extraordinaires at Pro-Am to create modern, energetic branding & packaging that could deliver a credible health message to EBOOST's in-the-know audience. We also developed an overall tone and personality for the brand and built EBOOST’s website from scratch, creating an easy-to-navigate flash site with e-commerce functionality.
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