	Send This Project
	Leave a Comment
	Appreciate It!
	Share This
Browser Favorites BlinkList Del.io.cious Digg Google Reddit Stumbleupon Technorati Favs Yahoo! My Web

EBOOST

Statistics

Created: 01/29/08

Last Edited: 10/17/08

Appreciations: 73

Comments: 12

Project Info

Owners

Red Antler

Credits

Pro Am Inc, Matt Capucilli, Kevin Kaminishi & Suki Toyoda

Tags

effervescent, orange, vitamin, energy, immunity, recovery, focus, four vital elements, vitalize labs, eboost, packaging design, branding, beverage, health, natural, product development, new york

Attribution Non-commercial
No Derivatives

Project featured on 3/31/08

Fields: Strategy, Package Design, Web Design

From: Red Antler's Portfolio

Visit www.eboost.com

In fall 2007, we were brought on to re-launch EBOOST, a daily health booster made from natural ingredients. The brainchild of restaurateur John McDonald and entrepreneur Josh Taekman, EBOOST went to market Spring '07, but was still in much need of a clear message and a branding makeover. First we refined EBOOST’s messaging, to carve out a unique space distinct from both energy drinks and wellness powders. We developed a strategy highlighting EBOOST’s proprietary blend of vitamins and minerals that activates the 4 vital elements of performance: ENERGY, IMMUNITY, RECOVERY, and FOCUS. We then set out to build a brand identity that stood out in the category and clearly conveyed the unique benefits of EBOOST. We brought on the design extraordinaires at Pro-Am to create modern, energetic branding & packaging that could deliver a credible health message to EBOOST's in-the-know audience. We also developed an overall tone and personality for the brand and built EBOOST’s website from scratch, creating an easy-to-navigate flash site with e-commerce functionality.