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Dreft Promotional web site (P&G)

Statistics

Created: 05/21/08

Last Edited: 05/21/08

Appreciations: 330

Comments: 67

Project Info

Owners

Oleg Kostyuk

Credits

CMG - Convergent Media Group, Vitaliy Onishenko

Tags

Promotional, P&G

Attribution Non-commercial
No Derivatives

Project featured on 5/25/08

Fields: Art Direction, Design, Web Design

From: Oleg Kostyuk's Portfolio

Promotional website for brand new light duty detergent Dreft (P&G)

Convergent Media Group production.

General aim of the website was to reflect Delicate Clothes perspective into washing detergents: show negative effect of universal detergents and DREFT as clothes protector.

Once the site loaded starts game, where visitor lies ahead to safe clothes with the power of Dreft from the universal detergent.

After trying himself as clothes protector visitor can find out more about clothes hard days trought fun interactive shorts set which shows 3 main clothes life periods such as wardrobe, laundry and wearing.

Also site has an intro and product page that gives better view about Dreft.

Credits:

Project director, Flash design/animation, flash programming - Vitaliy Onishenko
Art Direction, Design - Oleg Kostyuk ( theOleg )
Flash programming - Andrew Ermeneu
Products intro animation - Serge Velikorodnov
Character design, shorts concept and illistration - st. Valentin
Shorts animation - Animax and Alex Davidov
Sound producer, sound fx creation - Alex Orel
PHP, DB, Html, Javascript programming - Serge Korgov (Elpas0)
Voiceover - AudioPort