Doritos Packaging Concept
- This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it.
The shape and the texture of the Doritos chips are used as the base of this packaging concept. 

- What's good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see a scaled-down model of how this works.


- Currently I'm developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create artworks of his own.
The artworks can be submitted inside this facebook group: http://bit.ly/tQvpU
Please download the Doritos Template Pack (http://bit.ly/rGY2V) which contains two different layered psd templates (see previews below) ready for you to apply the artwork.
I would really love to see what you will come up with! 

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