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Discovery World Channel Re-fresh
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Created: 11/06/09
Last Edited: 11/25/09
Views: 371
Appreciations: 7
Comments: 0
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From: David Bez's Portfolio
The brief:
I came up with some over all ideas about the look and feel, brand spot and idents then I worked together with the US Discovery Creative Team to develop the different bits of the project.
Finally I did all the on-air look and feel, some idents and the creative direction of the project.
The logo:
the old logo
- Make the look of channel to feel closer to the content.
- Satisfying the target audience Male 35-54.
- Make sure the new idents, look and feel and brand campaign reflect the channel manifesto: "Deep inside the world unknown".
- Create a look and feel suitable for all regions across Europe, Meddle East and Africa.
I came up with some over all ideas about the look and feel, brand spot and idents then I worked together with the US Discovery Creative Team to develop the different bits of the project.
Finally I did all the on-air look and feel, some idents and the creative direction of the project.
The logo:
the old logo
the new logos
- off-air (positive)
- on-air (negative)
off-air
on air
On-air look:
Endboards.
Endboards.
Endboard example
On-air Idents and Bumpers
We based all our idends and bumpers on our own footage.
Idents (15")
We based all our idends and bumpers on our own footage.
Idents (15")
The bread deliverer
The Pilot
The Climber
Bumpers:
The Explorer
The Volcanologist
The Ambulance Driver
Brand Campaign On-air (60")
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