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The brief:

  1. Make the channel feel feminine but not girly,
    while not completely excluding our male audience

  2. Make sure the new idents and brand campaign speak
    to our audiences desire for inspiration, not advice

  3. Create a look and feel suitable for all regions across Europe, Meddle East and Africa.


The logo:




On-air look

Endboard
 
On-air Idents

I worked together with a brilliant director, Vera Braghiroli (Stylenut.tv) to find a way to bring to life the idea of the channel and we came up with this concept:

"Whether it be a bond being created between a new family, a house being renovated, a cake being made or a tattoo being inked… these are the moments of creation that are ever present in our programming that offer little bits of inspiration to our audience."

This are the 7 final Idents:
 


Off-air identity

I did design also all the off-air identity like Print Ad pages or web applications.
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