 |
Send This Project |
 |
Leave a Comment |
 |
Appreciate It! |
 |
Share This |
Direct Marketing
Statistics
Created: 02/09/09
Last Edited: 02/11/09
Views: 214
Appreciations: 6
Comments: 1
Project Info
Owners
Tags
We realized a direct marketing to direct MINI owners
to the MINI Service instead of to a generic car service.
We sent a little MINI branded MEMORY game (MNEMINIC)
with printed on the cards the pieces of the MINI engine or spare parts.
Haedline: "We know every piece of your MINI off by heart".
to the MINI Service instead of to a generic car service.
We sent a little MINI branded MEMORY game (MNEMINIC)
with printed on the cards the pieces of the MINI engine or spare parts.
Haedline: "We know every piece of your MINI off by heart".
We realized a direct marketing to invite journalists
to the Press conference that presented the Roof configurator:
a new web service to design the roof of your MINI.
We sent a tube with stickers, felt-pens and a punched sticker
of a little MINI roof to personalize.
At the conference - with the press kit - the journalists
received a MINI model on which they could stick their own roofs.
to the Press conference that presented the Roof configurator:
a new web service to design the roof of your MINI.
We sent a tube with stickers, felt-pens and a punched sticker
of a little MINI roof to personalize.
At the conference - with the press kit - the journalists
received a MINI model on which they could stick their own roofs.
MINI Service is part of the BMW Group, and it deals
with all the services that MINI dealers offer to their clients.
They comprise of several services. MINI RE-GENERATION is directed
to MINI owners that have had a MINI for at least 4 years.
We realized a direct marketing in which the services were offered as herbal teabags.
with all the services that MINI dealers offer to their clients.
They comprise of several services. MINI RE-GENERATION is directed
to MINI owners that have had a MINI for at least 4 years.
We realized a direct marketing in which the services were offered as herbal teabags.
|
Send This Project |
|
Appreciate It! |
Other Projects From
Comments