Project ToolsProject Info
We realized a direct marketing to direct MINI owners
to the MINI Service instead of to a generic car service.

We sent a little MINI branded MEMORY game (MNEMINIC)
with printed on the cards the pieces of the MINI engine or spare parts.
Haedline: "We know every piece of your MINI off by heart".

 
We realized a direct marketing to invite journalists
to the Press conference that presented the Roof configurator:
a new web service to design the roof of your MINI.

We sent a tube with stickers, felt-pens and a punched sticker
of a little MINI roof to personalize.

At the conference - with the press kit - the journalists
received a MINI model on which they could stick their own roofs.

 
MINI Service is part of the BMW Group, and it deals
with all the services that MINI dealers offer to their clients.
They comprise of several services. MINI RE-GENERATION is directed
to MINI owners that have had a MINI for at least 4 years.

We realized a direct marketing in which the services were offered as herbal teabags.


Project Tools
  • Digg
  • Stumbleupon
  • Reddit
  • Del.io.cious
  • Mister Wong
Other Projects From
 

Comments

In order to post a comment you must Log In.
Christian Marra
Christian Marra, 02-11-09
Please....send me one!
 
 
 
Advertisement
 
Advertisement
 
Advertisement
 
Follow Behance on Twitter
 
 
We Want Feedback