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Devassa Beer
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Created: 05/23/09
Last Edited: 05/23/09
Views: 252
Appreciations: 15
Comments: 6
Project Info
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Agency: Mccann Ericson, Client: Devassa, A.D.: Fred Vegele
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Devassa is a micro brewery in Rio de Janeiro. They produce and sell their own line of beers in their restaurants spread all over the city. The company's name is a play on the word DEVASSA witch is used to refer to sexy / libertine women. Their appeal is focused on kinky text and images. For this series of double page spreads, the art director - Frederico Vegele of Mccann Ericson - based his art direction on puppet theaters. To compose the images based on his rough I used a mix of photos and 3D elements. The overall mood of the images is supposed to be hot.

Copy: Nights at Devassa Bars are long. Thats why hour beer rests for seven days in our fermentation tanks. Devassa. Hand made beer.

The water is very pure. Barley and Hops are pure. And all the purity stops here. Devassa. Hand made Beer.
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