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Debonair Magazine Complete Brand Identity
As Creative Director of Debonair Magazine, since 2006, I have controlled the brand identity of both the magazine and its parent company, Hertzman Media Group. My original creative concepts and technical recommendations were instrumental in raising venture capital for our business plan and required me to make multiple presentations before an investment board.   

During my continuing tenure as Creative Director, I have conceptualized, designed, and managed the creation of a database-driven website, corporate website, and Flash-based “Virtual Magazine.” I have managed over 65 writers in the creation of 400+ pieces of online content, produced and directed editorial photoshoots, managed SEO efforts, created all sales and marketing materials, and liaised with technology companies on three continents.

Every page on the Debonair Magazine website showcases a combination of my photography, writing, graphic design, technical recommendations, and creative vision. Debonair Magazine is ranked among the leading online men’s fashion and lifestyle resources in the U.S.

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