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Crown Royal Holiday Microsite

Statistics

Created: 07/27/09

Last Edited: 07/27/09

Appreciations: 1

Comments: 1

Project Info

Owners

Nicklaus Deyring

Credits

Irene Alysandratos, Will Van Cans, Sarah Wilson, Cesar Munoz

Tags

crown royal, flash microsite, art direction, holiday

Attribution Non-commercial
No Derivatives

Fields: Art Direction, Web Design, Flash

From: Nicklaus Deyring's Portfolio

Microsite for Crown Royal, featuring a playing-card style quiz. Sent to all of the 200,000 member club before the holidays, prompting gift ideas for CR lovers. After answering 5 character and flavor based questions, the user is told which version of CR suits them best. Aimed at building awareness of CR's higher-quality blends, such as Special Reserve, Cask No 16 and XR.

Also accompanied by HTML email and foil printed direct-mail campaigns. Launched successfully for the 2008 holiday season.