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Crest Rebranding & Packaging

Statistics

Created: 08/31/07

Last Edited: 08/31/07

Appreciations: 63

Comments: 11

Project Info

Owners

Peter McClelland

Credits

Landor Associates, Peter McClelland, Procter & Gamble

Tags

packaging, branding, identity, logo, marks, crest, , landor, 3dotr, peter, mcclelland, mily, nguyen

Attribution Non-commercial
No Derivatives

Fields: Branding, Graphic Design, Package Design, Design, Product Design

From: Peter McClelland's Portfolio

The rebranding of Paul Rand's original Crest logo.

Designed through Landor Associates in 2004.

Brand revitalization kicked off with Vivid White & Vivid White Night Packaging.

You can always check out 3dotr for more info on this and other projects.

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Comments

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RiseDesign , 08-25-09

Great Design!

Marcel Buerkle, 02-24-09

Clean, clear, uncluttered, simple and yet strong and powerful!
Nice work!

michael ifland, 12-05-08

i buy it!

allie packard, 10-16-08

great job!

Islam Zayed, 06-12-08

Beautiful packaging man

Ivan Philipov, 10-31-07

refreshing a Paul Rand's work - ugh, that's tough deal, but you did the magic! My favourite toothpaste either :)

James Touhey, 10-27-07

Ha! cool. I was brushing my teeth the other day and was checking out the packaging... wondering who reworked it. Nice to know, I like!

Dave Hile, 10-17-07

Nice refresh of an iconic brand.

Keith Parent, 09-24-07

great job on handling the color differences between the two. i'm impressed with the simplicity, yet detailed attention every element still receives. very clean and refreshing.

Yael Miller, 09-23-07

wonderful cpg work - nice! and fresh

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