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Corporate & Brand Identity, Friedlander&Associates
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Created: 10/01/08
Last Edited: 10/01/08
Views: 228
Appreciations: 8
Comments: 2
Friedlander&Associates
Situation: Friedlander&Associates is a law company with offices in London and Moscow. Combining experience, traditions and talent, the company provides the Russian and the Western customers with the best professional services. Friedlander&Associates works with the entire specter of jurisprudence and consulting. The company is one of the best specialists in one particular field - patent law.
Task: Redbrand was asked to create a new sign and the company style according to the best Western design traditions.
Solution: Our work resulted in a very laconic and expressive sign. When you are looking at it, you get an impression that you are looking at your old friend whom you trust and you know exactly that he/she will help you to solve your problem.
Firstly, the sign’s expression is based on its colour solution. Red, blue and white are colours of business, stability and dialogue. These colours are presented in the flags of the most developed Western countries: Great Britain, France, Holland and the USA.
The graphical solution of the sign is based on the company’s monogram: the letters “F” and “A” create one image and symbolise the international character of business, reliability and the company’s strength.
Situation: Friedlander&Associates is a law company with offices in London and Moscow. Combining experience, traditions and talent, the company provides the Russian and the Western customers with the best professional services. Friedlander&Associates works with the entire specter of jurisprudence and consulting. The company is one of the best specialists in one particular field - patent law.
Task: Redbrand was asked to create a new sign and the company style according to the best Western design traditions.
Solution: Our work resulted in a very laconic and expressive sign. When you are looking at it, you get an impression that you are looking at your old friend whom you trust and you know exactly that he/she will help you to solve your problem.
Firstly, the sign’s expression is based on its colour solution. Red, blue and white are colours of business, stability and dialogue. These colours are presented in the flags of the most developed Western countries: Great Britain, France, Holland and the USA.
The graphical solution of the sign is based on the company’s monogram: the letters “F” and “A” create one image and symbolise the international character of business, reliability and the company’s strength.
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