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Fields:  Art Direction
Fexible Corporate Design for Reuchlin-Gymnasium
A
flexible corporate design which is absolutely based on the architecture of the building, in this case a grammar school.

Starting from the
buildings outline all documents of the buisness equipment are spread on the plan. The size of the school's main building on the plan was matched to the height of the annual report, because both of them have a tradition of a hundread years.

Where the two architectural schemes (classical window and groundplan) are crossing each other  the signet (+type) is placed in due consideration of the signet's security zone. In the end, all documents carry a fine line, a part of the plan - put them all together, they show up again as the groundplan.

So, the design is referring in every way to the building and its character and gives the corporate design an flexible appearance.

 
combination can be used for various events, but the font Minion is reserved for the title of the school

combination can be used for various events, but the font Minion is reserved for the title of the school

the building (grammar school) on which architecture the corporate design is based

the building (grammar school) on which architecture the corporate design is based

all the documents spread on the buildings outline / scheme 2

all the documents spread on the buildings outline / scheme 2

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Comments

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Julien Simshäuser
great! really like that. really great concept
Fragile Obscurity
the whole concept behind this corporate design is great. professional presentation - Well Done!
Christian Marra
Christian Marra, 09-22-09
great work
Matthias Tratz
Matthias Tratz, 09-17-09
thank you - flexible sounds better... I chose the meta as a clean, modern and objective font, which adapts the style of the renaissance antiqua, representig the current character of the school.
Aki Fukai
Aki Fukai, 09-17-09
like the logo. colour scheme fits well, probabaly needs a highlight colour. minion fits very elegantly too, but i'm not so much a fan of the combination of minion with meta. flexible might fit better than dynamic corporate design… first impression is well crafted and good fit to the institution.
 
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