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Corporate Design - Reuchlin-Gymnasium
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Created: 09/17/09
Last Edited: 09/17/09
Views: 103
Appreciations: 6
Comments: 5
Fields: Art Direction
Fexible Corporate Design for Reuchlin-Gymnasium
A flexible corporate design which is absolutely based on the architecture of the building, in this case a grammar school.
Starting from the buildings outline all documents of the buisness equipment are spread on the plan. The size of the school's main building on the plan was matched to the height of the annual report, because both of them have a tradition of a hundread years.
Where the two architectural schemes (classical window and groundplan) are crossing each other the signet (+type) is placed in due consideration of the signet's security zone. In the end, all documents carry a fine line, a part of the plan - put them all together, they show up again as the groundplan.
So, the design is referring in every way to the building and its character and gives the corporate design an flexible appearance.
A flexible corporate design which is absolutely based on the architecture of the building, in this case a grammar school.
Starting from the buildings outline all documents of the buisness equipment are spread on the plan. The size of the school's main building on the plan was matched to the height of the annual report, because both of them have a tradition of a hundread years.
Where the two architectural schemes (classical window and groundplan) are crossing each other the signet (+type) is placed in due consideration of the signet's security zone. In the end, all documents carry a fine line, a part of the plan - put them all together, they show up again as the groundplan.
So, the design is referring in every way to the building and its character and gives the corporate design an flexible appearance.








combination can be used for various events, but the font Minion is reserved for the title of the school





the building (grammar school) on which architecture the corporate design is based








all the documents spread on the buildings outline / scheme 2




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