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Concept: Keppel Clipper
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Created: 05/25/08
Last Edited: 10/28/09
Views: 1439
Appreciations: 56
Comments: 11
From: Jeff Mendoza's Portfolio
Keppel Clipper Race Microsite
My Role: Art Direction / Design
Client: Keppel Corporation
Produced under: Proximity Singapore
Description:
This was a concept pitch to create a website for Keppel's entry to the Clipper Race. How it works is that Keppel handpicks employees to be a part of this experience - they empower the to overcome feats, immerse in teamwork, and fulfill their dreams.
The first bit of the website is to ask the user what do they want to achieve and then a movie loads that tells them about the boat, the race, and keppel. It then ends with the user's dream (to conquer the seven seas) at the end so that they will feel that they're really a part of this.
The rest of the site is just to track the boat, recieve blogs and updates from the crew, send them support and whatnot. We won the project but again... this project was not realised due to client budgets (is it me or am I seeing a pattern here?).
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