Commercial Work

Work I produced for The Young Guns Competition. The briefing was for P.E.T.A. Reads: "Imagine having only this space to breath." "Chickens in factory farms have even less."

Advert for Passeio da Estrela, a psicogeriatric clinic that diagnoses and treats Alzheimer patients.
Additional credits:
Agency: Mkt (now Brandia Central)
Creative Directors: Ricardo Miranda & Pedro Magalhães
Copywriter: Nuno Trindade

In-store Poster for a special promotion by Grant's whiskey, in which they offered the opportunity for the buyer to win 2 season tickets for their football clubs' matches. Reads:"Do what a lot of players haven't yet managed: Guarantee a place in your club next season."
Additional credits:
Client: Grant's
Agency: DraftFCB
Creative Supervisor: Bruno Mota
Copywriter: Gustavo Azevedo

Ad for a collection of DVDs, featuring Portugal in past European and World championship finals, which came with the sports newspaper O Jogo. Reads: "It's like adult movies. You already know the result but you still want to see it."
Additional credits:
Client: O Jogo
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Copywriter: Augusto Barata

Ad for a collection of DVDs, featuring Portugal in past European and World championship finals, which came with the sports newspaper O Jogo. Reads: "Beware. These films have a ball on the corner."
Additional credits:
Client: O Jogo
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Copywriter: Augusto Barata

Ad for Playstation 2 Magazine (including a playable demo of Tomb Raider: The Legend) Reads: "This woman promises a lot of action on the first date."
Additional credits:
Client: Revista Playstation 2
Agency: Foote Cone & Belding (now DraftFCB)
Copywriter: Filipe Graça

Ad for Playstation 2 Magazine (Resident Evil 4 special). Reads: "If you're going to face evil, take your bible."
Additional credits:
Client: Revista Playstation 2
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Creative Supervisor: Fabiano Bonfim
Copywriter: Augusto Barata

Ad for Playstation 2 Magazine. Reads: "We at Playstation 2 have a present for you. Or do you still believe in Santa?"
Additional credits:
Client: Revista Playstation 2
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Copywriter: André Murraças

Ad for Playstation 2 Magazine (Pro Evolution Soccer 5 special). Reads: "We leave you with an open goal."
Additional credits:
Client: Revista Playstation 2
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Copywriter: Gustavo

Ad for Playstation 2 Magazine (Superman special). Reads: "It's a bird! It's a plane! It's the August edition of PS2M."
Additional credits:
Client: Revista Playstation 2
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Copywriter: Augusto Barata

Ad for the new "Segredos da Margão" (Margão's Secrets) range of ready mixed spices. Reads: "Discover the secret to dinning out everyday, without leaving home."
Additional credits:
Client: Margão
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director: Duarte Pinheiro de Melo
Copywriters: Filipa Silva & Daniel Kfouri

Ad for Jornal de Notícias (newspaper) special Astrology supplement. First star says: "Word goes that Maria is in love.", other star answers: "That girl falls in love with the first man she comes across." The title reads: "2006 Astrology. Know what the stars say about you."
Additional credits:
Client: Jornal de Notícias
Agency: Foote Cone & Belding (now DraftFCB)
Copywriter: André Murraças

Ad for the wine Cortesãs. Cortesã in Portuguese is sort of a high class prostitute, so we chose to do a synopsis of 3 operas that feature such women, all of which, have very dramatic stories. Reads: "You don't need so much drama to have your Cortesã."
Additional credits:
Client: Cortesãs
Agency: Foote Cone & Belding (now Draft FCB)
Creative Director: Duarte Pinheiro de Melo
Creative Supervision: Fabiano Bonfim
Copywriter: André Murraças

Ad for the newspaper's special supplement on the Great Earthquake of 1755 in Lisbon. Reads: "250 years after, the day that changed the face of Lisbon is back."
Additional credits:
Client: Diário de Notícias
Agency: Foote Cone & Belding (now DraftFCB)
Creative Director/Copywriter: Duarte Pinheiro de Melo

Entry in the 2007 Portuguese Creative Club's Young Creative Competition. The first bottle cap says "She'll come back to me." to which the other answers "I used to say the same." Title reads: " New Frize bottle. "Hot" like the water."
Additional credits:
Client: Frize
Copywriter: Filipe Graça

Work produced for the 2007 Portuguese Young Creative Competition, it gave us access to the Cannes Young Creative Competition. Reads: Economy "Fighting climate change helps preserve your business. Invest in the environment."
Additional credits:
Client: Montepio
Copywriter: Filipe Graça

Work produced in the 2007 Cannes Young Creative Competition (print category). We represented Portugal.
Aditional credits:
Client: Right To Play
Copywriter: Filipe Graça

This poster was featured only in closed telephone booths, it was a homage to Christopher Reeve by Portugal Telecom. Reads: "Goodbye Superman"
Additional credits:
Client: Portugal Telecom
Agency: Mkt (now Brandia Central)
Creative Directors: Ricardo Miranda & Pedro Magalhães (Maga)
Copywriter: Nuno Trindade

Credits:
Client: ACA-M/Estrada Viva
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Directors André Breda, César Nunes
Copywriters: Marcos Drummond, Sofia Vilanova
Photographer: Jarbas Teixeira Alves
Make-up artist: Erica Porru

Guerrilla campaign for Estrada Viva on the World Day of Remembrance for Road Traffic Victims.
Credits:
Client: ACA-M/Estrada Viva
Agency: DraftFCB Lisbon (Portugal)
Creative Director: Duarte Pinheiro de Melo
Art Directors André Breda, César Nunes
Copywriters: Marcos Drummond, Sofia Vilanova