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Coleman Process

Statistics

Created: 04/30/09

Last Edited: 10/14/09

Appreciations: 12

Comments: 2

Project Info

Owners

Alana Renfro

Tags

Alana Renfro, Advertising, San Diego, Coleman, Student, Art Institute, MIT, alanarenfro, Print, Graphic Design, Web Design, Copywriting

Attribution Non-commercial
No Derivatives

Fields: Print Design, Graphic Design, Web Design

From: Alana Renfro's Portfolio

Final Pieces: Print (interactive), Print (classifieds), Web Advertisement (on match.com)

Print (classifieds): Placed in classifieds in the targeted college papers and as an advertisement in Climbing Magazine, Camping Life and Backpacker Magazine to target the 18-28 year old adventurer.

Web Ad: Banner on sites like match.com. Wrote copy for this site, but it applies to other sites like eHarmony and targeted at the 18-28 year old (single) adventurer.

My Comp Process: Copywriting to Comps: showing my ideas that led to final 3 pieces that you see above:

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Comments

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Jenny Buffkin, 08-26-09

Very nice...the "bringing the romance back to camping gets a little lost but that may have been your intention. I quite liked the newspaper classified ad concept, pretty ingenius ;)

Dawid Wapenaar, 05-06-09

Nicely done, good concept.