City Farm DC

City Farm DC, a start-up non-profit group sponsoring urban garden collectives in the DC Metro Area, sought to clean up their previous branding efforts.
Wellfire designed a visual identity that emphasizes City Farm DC's sense of communityâ€"both the recognizable city outline and the flag combine to set off clean, inviting letterforms.

An organization with ambitions beyond DC, City Farm's logo is modular and can be applied to other cities while maintaining its core branding.