Choco Typo

I come up with an idea for a brief we did. The brief was to come up with a innovative cd packaging that would sell in a shop if a type shop was to start up that sold fonts. So i decided to play on the senses and create the whole shop to be a chocolate shop where depending on the chocolate depends on what weight of font you want like bold is dark chocolate etc. Here is my solution there is the booklet you get with the font you choose and on the right is the packaging label that comes on the chocolate packaging. When you buy the font you get the chocolate for free which is the thing that draws the people in by playing on the senses.