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Cheap but good

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Created: 05/28/09

Last Edited: 06/27/09

Appreciations: 40

Comments: 2

Project Info

Owners

Temenuga, Lubomir Panayotov

Credits

Temenuga

Tags

Bulgaria, copywriter, copywriting, copywriters, ad, ads, print, poster, campaign, advertising, Direct Mail, nutshell, walnuts, pouch, short message, brown bag, self-promo, site, cafe, cups, coffee cups, sugar, sugar box, scrabble, cheap

Attribution Non-commercial
No Derivatives

Fields: Advertising

From: Owner Portfolios

Work: Direct Mail/2007

To inform that the agency will be absent for 2 weeks in the summer.

We decided our information to be “in a nutshell” - the English expression for briefly or simply. The partners of the agency received a pouch with walnuts. When you crack the right nutshell you discover our short message. “From 22nd of July till 5th of August we will take a summer vacation.”

Agency: Graffiti BBDO Sofia
Art Director: Temenuga Abadzieva

Work: Mini Budget Campaign

Objective: to popularize Creative café the site of Graffiti BBDO Sofia

Agency: Graffiti BBDO Sofia
Art Director: Temenuga Abadzieva

Awards: Second place in Creative Media Solutions Competition of the XII edition of the International Media Festival, Albena 2006; Silver - FARA Bulgaria 2006, Silver Summit Creative Awards USA 2007

Present and potential clients of the agency as well as business partners, journalists and friends received an original sugar box branded with Creative café. Inside there were cubes of brown sugar, on some of which, as in a sugar scrabble, we wrote with chocolate the address of the site.

For students and creative people we used multiple communication.

First, we produced a range of small and big designer stickers that we put in black Creative café envelopes. The envelopes were delivered in clubs, culture centers, and shops were young people gather.