Charity Rebrand

The above posters are part of a campaign (more to upload) to raise awareness for the Samaritans, and rebrand the charity. I decided to use green to carry on from the existing colour scheme and keep the charity recognisable, whilst improving the identity.

The scrabble pieces are used to create a visually interesting piece, that makes people stop and take notice. The Samaritans is highlighted in green to stand out, with the words relating to help they need, or problems they are having going across.