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Channel Seven Promo
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Created: 08/19/08
Last Edited: 09/03/08
Views: 118
Appreciations: 1
Comments: 0
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From: Ikem Okagbue's Portfolio
These stills are from a TV Promotional Trailer to promote the launch of Channel Seven. This screen-based project was a brief set by the ISTD (International Society of Designers).
My approach was based on the idea of when light from the sun passes through a prism, the light is split into the seven visible colours by refraction. These spectral colours are violet, indigo, blue, green, yellow, orange and red. Each colour then represents a different programme category for the the Channel Seven brand. For example red for drama; blue for news and purple / violet for film (as shown above). The primary function of the trailer is to arrest audience attention and communicate the uniqueness, quality and diversity of the Channel Seven product.
I designed the seven logo to also represent this prism-like aspect while also trying to make the logo retain the appearance of the number seven.
My approach was based on the idea of when light from the sun passes through a prism, the light is split into the seven visible colours by refraction. These spectral colours are violet, indigo, blue, green, yellow, orange and red. Each colour then represents a different programme category for the the Channel Seven brand. For example red for drama; blue for news and purple / violet for film (as shown above). The primary function of the trailer is to arrest audience attention and communicate the uniqueness, quality and diversity of the Channel Seven product.
I designed the seven logo to also represent this prism-like aspect while also trying to make the logo retain the appearance of the number seven.
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