Client: Helly Hansen
First sell in tool for Helly Hansen’s sub brand Ask&Embla. A high-end fashion brand with its heritage in the deepest parts of the Norwegian fjords.
The book concist of directed illustrations and designer sketches together with notes ,product line overview, concept description etc. Produced as nr1 in a series of 2 sell in tools. As a teaser.
Cover printed on heavy paper, spot varnished and embossed logo.
Brand concept development, Art direction of illustrations and creation/production of the catalog. Campaign site launching soon on: www.askandembla.no