- Series of billboards for Cancer Society Of Finland. Images are constructed using three shades possible with cigarettes. White is the clean filter tip, black is the burned end of the cigarette and the brown is the used filter tip.
We shot stacks of cigarettes and compiled the images in Photoshop.
The campaign ran nation wide in Finland and was awarded in almost every national and international award show including Cannes Lions, Eurobest, Cresta, Epica.