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Cafe Latte Rebranding
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Created: 12/12/08
Last Edited: 12/12/08
Views: 314
Appreciations: 4
Comments: 0
Project Info
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From: Lance Miller's Portfolio
Art Direction, Concept, Logo / Branding, and Final Layout: Lance Miller
Initial Layout: Mandy Desutter ~ Photography: Kris Damico
Client: Cafe Latte
Objective: Rebrand the stand to make it more appealing and bolster sales before selling the company off.
Solution: Develop Color Palette that brings a rich and decadent look to the stand. Create logo that identifies the artwork that the stand creates atop it's lattes. Get a professional food photographer to photograph the drinks that the stand wanted to market most. Place photos in an optimal location on the cart. The stand faces an escalator so having the photos on the lower portion of the cart is most logical. Finally, Redesign entire menu, incorporating color scheme and focus on a clean, legible, layout.
* As a side note: Cafe Latte reported a great boost in sales after installation of the new menu that made their numbers look great prior to the sale. Mission Accomplished.
Objective: Rebrand the stand to make it more appealing and bolster sales before selling the company off.
Solution: Develop Color Palette that brings a rich and decadent look to the stand. Create logo that identifies the artwork that the stand creates atop it's lattes. Get a professional food photographer to photograph the drinks that the stand wanted to market most. Place photos in an optimal location on the cart. The stand faces an escalator so having the photos on the lower portion of the cart is most logical. Finally, Redesign entire menu, incorporating color scheme and focus on a clean, legible, layout.
* As a side note: Cafe Latte reported a great boost in sales after installation of the new menu that made their numbers look great prior to the sale. Mission Accomplished.
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