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CASTING
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Created: 05/29/08
Last Edited: 05/29/08
Views: 3068
Appreciations: 58
Comments: 9
Project featured on 6/1/08
CASTING
Creative Director: Fabrice Frere
Photograper: Phillip Toledano
Magazine: CITY Magazine
This was yet again one of those very last minute editorial projects conceived and produced 3 or 4 days before the issue had to ship to the printer. Phil and I set-out to produce a women and men's fashion editorial based on a music video that a friend and colleague of mine, Hamish Robertson had introduced me to. The idea was to set-up a fake casting call for auditions, using people found on Craigslist. Some of the people thought that they were actually auditioning for a part, and got right into caracter. We were even able to film the shoot as a quick and dirty web episode.
Phil is truly great to work with as he is one of those photographers that can turn on a dime (for the better), and embrace a completely creative and simple idea, and execute it with great style.
For more examples of work that we did with Phil, please visit our portfolio site at planetfab.com
Creative Director: Fabrice Frere
Photograper: Phillip Toledano
Magazine: CITY Magazine
This was yet again one of those very last minute editorial projects conceived and produced 3 or 4 days before the issue had to ship to the printer. Phil and I set-out to produce a women and men's fashion editorial based on a music video that a friend and colleague of mine, Hamish Robertson had introduced me to. The idea was to set-up a fake casting call for auditions, using people found on Craigslist. Some of the people thought that they were actually auditioning for a part, and got right into caracter. We were even able to film the shoot as a quick and dirty web episode.
Phil is truly great to work with as he is one of those photographers that can turn on a dime (for the better), and embrace a completely creative and simple idea, and execute it with great style.
For more examples of work that we did with Phil, please visit our portfolio site at planetfab.com
And this is the web video that came out of it.
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