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Brand Creation Folio I

Identity / Branding / Collateral / Web GUI / Back-end proprietary technology /
Urbanbite.com (originally Orangepip.com) was started by former British Airways IT expert Ben Carmona in 1999. In 2001 Lastminute.com decided they were too tasty to ignore and snapped them up, but 7 years on Ben and a team of investors have resumed ownership.
In our earlier years we served mostly corporate clients in the City but it wasn’t long before we started to make a big impact on London households. We’re dedicated to providing a top-notch experience for all our customers: smart, reliable technology, excellent customer service and a fun, simple and quick way of ordering takeaway meals online from a wide range of quality restaurants.

Hands-on creative director and creative team lead of 30 for Compaq.com - Complete re-branding and re-architecture of the Compaq web presence. Usability and interface design - Increase in online commerce from $800k to $4 million - All designs transitioned to printed material to become a unique paradigm from web to print - Creation and design implementation of all Flash mini-sites which consisted of new product launches and instructional videos - creation of all web and printed guidelines for global rollout.

Compaq continued.





![Creative Director - Emaritz [online incentive program building] �" Created unique identity and
branding for emaritz - designed new online business processes for online incentives [patent
pending] - Creation of all online design and printed corporate collateral - Liaison and consultant to offline advertising campaign �" www.emaritz.com Creative Director - Emaritz [online incentive program building] �" Created unique identity and
branding for emaritz - designed new online business processes for online incentives [patent
pending] - Creation of all online design and printed corporate collateral - Liaison and consultant to offline advertising campaign �" www.emaritz.com](http://behance.vo.llnwd.net/profiles/56672/projects/325503/566721233017004.jpg)
Creative Director - Emaritz [online incentive program building] �" Created unique identity and
branding for emaritz - designed new online business processes for online incentives [patent
pending] - Creation of all online design and printed corporate collateral - Liaison and consultant to offline advertising campaign �" www.emaritz.com

Identity / Branding / Collateral / Web GUI / Back-end proprietary technology /
ESP, THE Buy-Side Solution, provides settlement aggregation via advanced patent pending post-trade management technology, network and services. ESP connects to over 250 Algo, Broker and DMA venues worldwide through a single fix connection to our broker-neutral global routing network. Clients include leading mutual funds, life insurance companies, pension funds, asset managers and hedge funds.
Brokerage services are provided by Electronic Securities Processing (ESP) LLC.

Identity / Branding / Collateral / Web GUI / Back-end proprietary technology /
ESP, THE Buy-Side Solution,

Identity / Branding / Collateral / Web GUI / Back-end proprietary technology /
ESP, THE Buy-Side Solution,




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