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Botanics
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Created: 07/26/09
Last Edited: 07/26/09
Views: 166
Appreciations: 19
Comments: 8
Botanics | Dec 08
A Botanics rebrand would see the organic skincare range take on a sexier look. The logo / wordmark exists in three stages of 'growth' depending on it's application. This coexists with kaleidoscopes of the ingredients.
POS would include CBS screens with motion sensors that trigger turning and changing kaleidoscopes which works with store activity. The busier the store, the more energetic the kaleidoscope, the quieter, the calmer the screen. This links to the mood experience of the natural ingredients. The adshell posters are lenticular prints of the kaleidoscopes which give the 3D changing effect.
Bath and aromatherapy range is black while everyday skincare is white with colour coding differentiating skin types.
A Botanics rebrand would see the organic skincare range take on a sexier look. The logo / wordmark exists in three stages of 'growth' depending on it's application. This coexists with kaleidoscopes of the ingredients.
POS would include CBS screens with motion sensors that trigger turning and changing kaleidoscopes which works with store activity. The busier the store, the more energetic the kaleidoscope, the quieter, the calmer the screen. This links to the mood experience of the natural ingredients. The adshell posters are lenticular prints of the kaleidoscopes which give the 3D changing effect.
Bath and aromatherapy range is black while everyday skincare is white with colour coding differentiating skin types.
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