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Biora - product identity
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Created: 05/21/09
Last Edited: 05/21/09
Views: 419
Appreciations: 9
Comments: 2
The identity of Biora products is a reflection of it's brand values and key market differentiators. Through initial research and consultations with the client we determined that the strongest point of this cosmetic range is it's unusually high volume of kolagen and hyaluronan, appealing to customers that are both beauty and health conscious. This positioning was transformed into simple and informative identity system, usualy associated with medical products. We helped the client to sort the products into well-aranged categories according to the application and strength.
Biora anti-wrinkle cosmetic range
Wellness medicine range
Re-conditioning product range
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