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Bills Toronto Series 2009

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Created: 04/23/09
Last Edited: 10/17/10
Views: 1191
Appreciations: 36
Comments: 10
Description
A creative campaign for the 2009 Bills Toronto Series done while working at JHG.
  • Visit http://www.billsintoronto.com to check out the Flash billboard.
  • Follow the series! http://twitter.com/billsintoronto
  • Bills Toronto Series 2009

    Growing up in Western New York I was born a Buffalo Bills fan. There was never a season where I didn't gather with friends and family to watch Bills take the field, even after four Super Bowl losses (in a row!) I've stuck by their side. So, when I moved to San Diego I never thought I'd end up getting to work on creative for my favorite NFL team. In 2008 the Bills made a deal with Rogers Communications to play one home game a season, for 5 seasons, at the Rogers Centre in Toronto. This campaign was developed to increase both awareness and ticket sales for the upcoming seasons game by presenting the Bills as an undeniable force in the city.

    As the season approaches, we will be doing more with the campaign and I will be updating the project so check back in!



    Done for JHG
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