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Berbank Homes
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Created: 05/19/08
Last Edited: 06/12/08
Views: 616
Appreciations: 16
Comments: 5
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From: We Love...'s Portfolio
Berbank Homes is a new home/housing development company based in Northamptonshire, UK.
We Love... were chosen as the media partner and tasked to launch a site and microsite in 3 weeks. To create a small differentiation in the market place, whilst still being understandable to a broad and varied target audience.
The result is that we focus on building brand affinity. By merging lifestyle and housing images that will build a sense of trust and aspiration. Seeing as a home is the single biggest purchase consideration in most peoples lives and that Berbank is a new company, we believe that the aspirational values of Berbank were to be its USP's and not volume of housing or its 'financial offers' as per its competition.
We have phased an approach with a strong strategic foundation which will benefit the company by creating exposure in the short term, but also long term brand afinity through content and features, whilst ensuring that long term exposure is assured through intelligent SEO.
Phase 1 is now launched (however the Microsite for the first housing development is delayed due to incorrect assets being created by a third party!!).
Phase 2 will introduce added functionality, more housing developments and lots more content. Making this a fuller and richer experience... :)
Let us know what you think...
Check out the site >
We Love... were chosen as the media partner and tasked to launch a site and microsite in 3 weeks. To create a small differentiation in the market place, whilst still being understandable to a broad and varied target audience.
The result is that we focus on building brand affinity. By merging lifestyle and housing images that will build a sense of trust and aspiration. Seeing as a home is the single biggest purchase consideration in most peoples lives and that Berbank is a new company, we believe that the aspirational values of Berbank were to be its USP's and not volume of housing or its 'financial offers' as per its competition.
We have phased an approach with a strong strategic foundation which will benefit the company by creating exposure in the short term, but also long term brand afinity through content and features, whilst ensuring that long term exposure is assured through intelligent SEO.
Phase 1 is now launched (however the Microsite for the first housing development is delayed due to incorrect assets being created by a third party!!).
Phase 2 will introduce added functionality, more housing developments and lots more content. Making this a fuller and richer experience... :)
Let us know what you think...
Check out the site >
The homepage as it is now (scaled down version of site and content with no interactive media space)
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Development page microsite placeholder - Flash Container.
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Nice Ajax contact form
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