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Bacardi Blive rebranding and repositioning
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Created: 04/17/09
Last Edited: 04/22/09
Views: 224
Appreciations: 21
Comments: 8
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In 2009, Bacardi Blive worked with our agency on repositioning Blive from a mainstream college market tour to an authentic branded music tour. The objective was for Blive to become its own brand and gain the respect of true music lovers through talent selection and a true voice. We had a large
brainstorm with our new Blive client in DC. There, we concepted unique music-driven experiences as well as a new tonality through subcultures to portray an overall artistic authenticity.
My role on this project was creative director, overseeing three designers as well as contributing in the design process. In addition to design direction, I worked directly with our client and the experiential agency to concept and develop creative ways of reaching those consumers who follow counter culture. I lead our team through in-depth research of music festivals and tours throughout the world, as well as an exploration of trends in up-and-coming electro music scenes and overall subculture.
The following designs showcase various evolutions of the current Blive logo that I worked to develop. They represent just one part of a massive logo exploratory that myself and three other art directors partook in several different stages. While more design work from the rest of my team will be added to my blog at a later date, these are selections from my own personal design exploratory.
brainstorm with our new Blive client in DC. There, we concepted unique music-driven experiences as well as a new tonality through subcultures to portray an overall artistic authenticity.
My role on this project was creative director, overseeing three designers as well as contributing in the design process. In addition to design direction, I worked directly with our client and the experiential agency to concept and develop creative ways of reaching those consumers who follow counter culture. I lead our team through in-depth research of music festivals and tours throughout the world, as well as an exploration of trends in up-and-coming electro music scenes and overall subculture.
The following designs showcase various evolutions of the current Blive logo that I worked to develop. They represent just one part of a massive logo exploratory that myself and three other art directors partook in several different stages. While more design work from the rest of my team will be added to my blog at a later date, these are selections from my own personal design exploratory.
PREVIOUS BLIVE LOGO BEFORE EXPLORATION
See Sketches below.
Some of our options were merely treatments of the current logo. This is a promotional adaptation that would be used in print, digitally, and urban paste ups.
VARIOUS POSTER APPLICATIONS
This version of hand lettered type is subliminally framed in the shape of Florida. See sketches below.
Designs for on site silk screen printing
This is an assortment of pin designs that will be given away at the shows. These were deigned by Ryan Doggendorf http://www.behance.net/DogAndDwarf, Jacob Etter http://www.behance.net/jacobetter, Skylar Salisbury, and myself.
The photos below are from our presentation kit we created for our Blive client. It housed two disks with all of our research in the initial concepting stages.
CD: Self Designers: Ryan Doggendorf, Self
CD: Self Designers: Ryan Doggendorf, Self
The below photos are a few I took from the kick off event in Miami. it took place as part of Winter Music Conference. Acts included MSTRKRFT, A-Track, Kid Sister, Diplo, Chromeo, and many more. From here the tour will start and run across the US. I will slowly but surely be posting some of the other work that Ryan Jacob and Skylar created in the exploration on my personal blog. I will also be uploading new designs I create along the way to behance.
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