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BRANDADDIES a Compendium

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  • As part of CITY POOL's respectful foray into the world of branding we've been taking a look around. For ourselves and others we've made a little compendium as an entry point into the world of branding via some basic info about of the best know firms. We chose the following 13 firms: Arnell group, The Brand Union, Chermayeff & Geismar, Futurebrand, Interbrand, Landor, Lippincott, Minale Tattersfield, Sterling Brands, Saffron Consultants, Siegel+Gale, vsa Partners, Wolff Olins, and compared the basic facts of:

    1. When they were started and by whom.
    2. How many people they employ.
    3. How many locations they have.

    For each firm we also included a great sample identity,
    and a sample identity that we feel is not so great.
  • Download the PDF here, the firm logos link to there respectful sites,
    and there are some Easter egg links in there as well.