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BORT: Identity & Packaging
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Created: 05/24/08
Last Edited: 03/05/09
Views: 1863
Appreciations: 33
Comments: 6
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Objective: brand a raw material. An identity system + stationary package + an extension of the system to a package or brochure.
BORT: the name of diamonds that don't fit aesthetic standards to be used in jewelry. Industrial diamonds... Diamonds are the strongest natural substance known to man. Their usage: embedded in industrial strength tools, for sanding, cutting and drilling. Also ground up and used in industrial sandpaper.
logo is the counter form of the diamond shaped "O" of the logotype, broken up and rotated 90 degrees.
the facets of the brilliant cut diamond, broken apart and spaced to create grit
envelope die-cut: should show solid logo on front of letterhead, but I couldn't get it to line up. The inside is lined with the black, bort pattern.
pattern on the back of the letterhead.
top of the letterhead
sandpaper packaging. the white numbers would change, based on the grit of the paper.
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