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BMW Mini - 'Hear Me Roar' campaign
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Created: 07/26/09
Last Edited: 07/28/09
Views: 143
Appreciations: 29
Comments: 5
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From: D O d's Portfolio
BMW Mini - "Hear Me Roar!" internet campaign.
Photoshop Artwork
The brief was to "Make Mini Roar".
The obvious take on this would be 'Small but Loud'. So i decided to use this obviousness in a fun way while also representing the idea that there is alot more to Mini than meets the eye.
This is represented by the use of the Fun-Fare Stall to literally hide this element from the unsuspecting public who will pay their 50c to hear the "MINI Phenomenon" ROAR once again.
The obvious take on this would be 'Small but Loud'. So i decided to use this obviousness in a fun way while also representing the idea that there is alot more to Mini than meets the eye.
This is represented by the use of the Fun-Fare Stall to literally hide this element from the unsuspecting public who will pay their 50c to hear the "MINI Phenomenon" ROAR once again.
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