BMW CONCEPT CAR: GINA
BMW Group comissioned gate11 to develop and produce a spot for theirlatest concept car, nicknamed GINA. The revolutionary design choicesmade by the BMW designers called for high aesthetics when it came todeveloping the look and feel of this piece.
The spot premiered at the reopening of the BMW Museum in Munich and was very well received. GINA went on to make a strong impact on car loversand transportation designers world wide.
CREDITS:
Client: BMW
Production: gate.11
BMW Group comissioned gate11 to develop and produce a spot for theirlatest concept car, nicknamed GINA. The revolutionary design choicesmade by the BMW designers called for high aesthetics when it came todeveloping the look and feel of this piece.
The spot premiered at the reopening of the BMW Museum in Munich and was very well received. GINA went on to make a strong impact on car loversand transportation designers world wide.
CREDITS:
Client: BMW
Production: gate.11
Creative Direction: Conny Unger, Arnd Buss von Kuk
Look Development, Motion Design: Daniel Stacherdinger, Jan Schönwiesner
