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BBC Green
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Created: 04/04/08
Last Edited: 04/04/08
Views: 471
Appreciations: 15
Comments: 2
Project Info
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Poke London
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From: MultiAdaptor's Portfolio
BBC Green
A thought provoking brand identity that encourages people to take small steps that
help to make a big difference.
BBC Worldwide, the commercial arm of the BBC, recognised an opportunity to create a comprehensive online resource for sustainable and ethical living.
Audiences are bombarded everyday with messages about climate change and how to live responsibly. The objective was to create a brand to cut through this and encourage the audience
to take action with small, manageable steps.
We were asked to create a name, strap-line, logo and guidelines that would underpin and steer
the design of the ambitious online project. We developed press advertising to launch the website and drive visitors to register online.
A simple, playful thought bubble device lies at the heart of the brand identity. The shape encourages the audience to literally ‘think’ Green and the progressively larger bubbles communicate the positive, accumulative effect that their actions will make.
The strap-line anchors this sentiment - the brand is designed to be approachable and empowering - the audience isn't intimidated by heavy statements about the future of our planet.
The BBC blocks bring authority and credibility - and who else could so boldly own the brand
name ‘Green’ in such a saturated market-place?
A thought provoking brand identity that encourages people to take small steps that
help to make a big difference.
BBC Worldwide, the commercial arm of the BBC, recognised an opportunity to create a comprehensive online resource for sustainable and ethical living.
Audiences are bombarded everyday with messages about climate change and how to live responsibly. The objective was to create a brand to cut through this and encourage the audience
to take action with small, manageable steps.
We were asked to create a name, strap-line, logo and guidelines that would underpin and steer
the design of the ambitious online project. We developed press advertising to launch the website and drive visitors to register online.
A simple, playful thought bubble device lies at the heart of the brand identity. The shape encourages the audience to literally ‘think’ Green and the progressively larger bubbles communicate the positive, accumulative effect that their actions will make.
The strap-line anchors this sentiment - the brand is designed to be approachable and empowering - the audience isn't intimidated by heavy statements about the future of our planet.
The BBC blocks bring authority and credibility - and who else could so boldly own the brand
name ‘Green’ in such a saturated market-place?
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