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This project was to serve as the final project in a Design 2 course focused on Advertising. The requirements for the project were to create a campaign that includes 3 magazine ads and 1 additional piece. I chose the American Red Cross as my client and an interactive direct mailer as the additional piece.
Magazine Ad 1 of American Red Cross "What can you do?" Campaign

Magazine Ad 1 of American Red Cross "What can you do?" Campaign

 
Ad 2 of American Red Cross "What can you do?" Campaign

Ad 2 of American Red Cross "What can you do?" Campaign

 
Ad 3 of American Red Cross "What can you do?" Campaign

Ad 3 of American Red Cross "What can you do?" Campaign

 
Direct Self Mailer discussing the Homeless Epidemic to accompany Ad Campaign (Outside View)

Direct Self Mailer discussing the Homeless Epidemic to accompany Ad Campaign (Outside View)

 
Direct Self Mailer discussing the Homeless Epidemic to accompany Ad Campaign (Inside View with Informational Card)

Direct Self Mailer discussing the Homeless Epidemic to accompany Ad Campaign (Inside View with Informational Card)

 
Direct Self Mailer discussing the Homeless Epidemic to accompany Ad Campaign (Inside View, Informational Card Removed)

Direct Self Mailer discussing the Homeless Epidemic to accompany Ad Campaign (Inside View, Informational Card Removed)

 
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