Amera Tower

Amera Tower - An emerging brand on the local market, ment to promote a new vision upon the concept of property, management and development-wise.

The Background
As any company seeking awareness, they leave the design part as a last stage in their development. Everything had to be made in under 20 seconds, typo-proof, ready for print, and also graphicly cool.
Said and done, I created a set of identities, starting from their mother-company, Amera Grup, to Amera Tower - the building-contractor company, and Amera Property Management - as the naming goes.

The approach
After a meeting with the client under Imagistica Advertising, the company I was working as a Senior Designer at the time, We decided that the letter 'A' should be symbolically present in all three of the identities, but an auxiliary element was also needed to vaguely tell the consumer what they were about.

The materials
Being my first large-extent project, I had to pay an enormous amount of attention to the details, because I didn't want to disapoint the client, or even worse, the boss.
They needed a lot of materials, from clipboards, to business cards, to identity manuals, to ground floor plans for every story of the Amera Tower building, to gift-bags and CD-s with a video presentation.

The finish
From a $200.000 dollar capital, with my aid, the company is now worth over $40 million dollars, and well known in Cluj-Napoca. Also, the Amera Tower building has no vacancy, even before it was fully built.

And the boss?
The boss was happy. I was happy. Everybody was happy. Then I worked with bigger projects, such as Millefiori Romania, the biggest murano-glass jewerly manufacturer in the country, Plastsistem - a huge flatpanel manufacturer in Bistriţa, and City News, the country's first online-only newspaper.

Need I say more?