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Amberley Secret Lane
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Created: 09/23/09
Last Edited: 09/23/09
Views: 316
Appreciations: 39
Comments: 17
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brainCELLS were approached by Constellation Wines in early 2009 to re-design the Amberley Estate wine label packaging. The existing packaging had not been refreshed for many years and was looking dated in a competitive wine market.
The 'majestic peacock' image was devised to represent the brand. The peacock's plume incorporates the leaves from the existing label while creating a new image that will resonate with a younger audience.
The labels were printed in metallic inks on Fasson Estate paper stock with a rolled 'laid' texture, UV varnish and foil added as embellishments. The result is a premium label what will stand out in bottleshops across Australia. The label is due for launch in September 2009.
The 'majestic peacock' image was devised to represent the brand. The peacock's plume incorporates the leaves from the existing label while creating a new image that will resonate with a younger audience.
The labels were printed in metallic inks on Fasson Estate paper stock with a rolled 'laid' texture, UV varnish and foil added as embellishments. The result is a premium label what will stand out in bottleshops across Australia. The label is due for launch in September 2009.
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