Alpha-1 Association

The Alpha-1 Association is a member-based not-for-profit national organization that brings the Alpha-1 community together to improve the quality of life of those affected by Alpha-1-antitrypsin deficiency (alpha-1) the Alpha-1 Association commissioned a
new identity system. The new signature mark is based upon an equilateral triangle as the module from which the identity system will be based. The triangle symbolizes the unification of three organizations that serve the Alpha-1 members. The signature design motif was created from a sketch that was based upon the repetition of a triangular module. The signature color is a soft blue was chosen to evoke a clean, fresh color palette to the identity system. The creation of brand/identity guidelines and standards provide clear rules for the Implementation of the new identity system and provide brand integrity in multiple diverse media applications.