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Bēhance

All Day I Dream About Sneakers - Story Book

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  • This campaign for adidas Originals was also published as a limited edition book.

    The book unified the collection by not only showcasing ouroriginal sneakers, but also by incorporating them into the life storyof an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign.

    Both the writtenstory and book design have been highly regarded and awarded. For acloser read, you can download a pdf of the book here.
  • Below are many of the spreads from the book, showcasing each sneaker alongside related excerpts and clippings from the fictitious Fritz Träumer's journals.


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