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All Day I Dream About Sneakers - Story Book

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Created: 04/19/09
Last Edited: 03/11/11
Views: 3874
Appreciations: 162
Comments: 14
Description
This campaign for adidas Originals was also published as a limited edition book. The book unified the collection by not only showcasing our original sneakers, but also by incorporating them into the life story of an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign. Both the written story and book design have been highly regarded and awarded. For a closer read, you can download a pdf of the book here.
  • This campaign for adidas Originals was also published as a limited edition book.

    The book unified the collection by not only showcasing our original sneakers, but also by incorporating them into the life story of an avant-garde adidas sneaker designer named Fritz Tr    äumer - himself an original creation of the campaign.

    Both the written story and book design have been highly regarded and awarded. For a closer read, you can download a pdf of the book     here.
  • Below are many of the spreads from the book, showcasing each sneaker alongside related excerpts and clippings from the fictitious Fritz Träumer's journals.


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