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All Day I Dream About Sneakers - Story Book
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Created: 04/19/09
Last Edited: 07/25/09
Views: 1112
Appreciations: 69
Comments: 12
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This campaign for adidas Originals was also published as a limited edition book.
The book unified the collection by not only showcasing our original sneakers, but also by incorporating them into the life story of an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign.
Both the written story and book design have been highly regarded and awarded. For a closer read, you can download a pdf of the book here.
The book unified the collection by not only showcasing our original sneakers, but also by incorporating them into the life story of an avant-garde adidas sneaker designer named Fritz Träumer - himself an original creation of the campaign.
Both the written story and book design have been highly regarded and awarded. For a closer read, you can download a pdf of the book here.
Below are many of the spreads from the book, showcasing each sneaker alongside related excerpts and clippings from the fictitious Fritz Träumer's journals.
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