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Aldo Campagn Pitch
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Created: 08/29/08
Last Edited: 04/25/09
Views: 66
Appreciations: 0
Comments: 1
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Roxana Brongo
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Fields: Art Direction
That was a really cool Pitch for Aldo Shoes, sadly lost ( whyyyyy? hahaha ).
There was several steps for this campagn. A teasing phase, with enigmatic banners, a web site with 5 different atmosphers (the clues ) follow-up by a 5 specific situations ( promise and history ), an in-situ with the product ( revelation ) and a direct access to the specific page of the shoes on the Aldo Web site ( the satisfaction ).
Maybe a traditional campagn, but I really love the jump between the micro site and the the shoes page on Aldo web site.
There was several steps for this campagn. A teasing phase, with enigmatic banners, a web site with 5 different atmosphers (the clues ) follow-up by a 5 specific situations ( promise and history ), an in-situ with the product ( revelation ) and a direct access to the specific page of the shoes on the Aldo Web site ( the satisfaction ).
Maybe a traditional campagn, but I really love the jump between the micro site and the the shoes page on Aldo web site.
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