Advertising

Long Format Illustration.
Quadtych illustration spanning across 4 different zocards.
The message is to encourage individuals to be the droplet to create a ripple in the creative pool. It also illustrates the stages of the butterfly lifecycle, suggesting metamorphosis taking place as each card is released. The elements on the foreground relates to some of the different creative community - music, film, technology and the arts.

ZX Family Spring/Summer 2007. Double page spread created for FL.ag magazine
via Momorobo.
Over 20 years after their inception, some of the most beloved ZX models are returning in four distinct packs. The sixteen shoes that make up the ZX Family pay homage to the original models while, through their treatments, bringing a distinctive new look to these much-loved shoes. The retail campaign is mostly based on visuals and graphics that transport authenticity, classic 80's feeling and technical details.

Close to 80 illustrated elements for Levi's 501 Stay True site, ranging from different music genre icons, star signs to random fillers.
The web campaign generates an artwork created by the users' own input of data. Users will need to answer a series of questions and each question will generate an element from the pool that best associates with the answer. Users are able to upload their own picture and use the generated illustration as a backdrop.

FWA Site of The Day 24/06/07.
AIA Best use of Illustration - Silver
AIA Best Visual Design - Silver
AIA Best use of sound - Silver
AIA Best use of Animation - Bronze
Via OgilvyOne.

Hoarding visuals proposal for a local city mall under renovation.
The task was to decorate 4-storey high hoardings covering a new shopping block under construction. The challenge was to keep them shopping despite the renovation, and amidst the shopping, feel a sense of excitement about what is to come. Thus, the visual collage that spans across the hoardings was created using images from the boutiques that will be open, with information blocks on the sides to direct them to existing shops.