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Action Method - Action Runner

Statistics

Created: 11/05/07

Last Edited: 06/29/09

Appreciations: 365

Comments: 41

Project Info

Owners

Matias Corea, Scott Belsky

Tags

behance, action method, organization, product design, printing, paper, notebooks, organization,

No use is allowed without explicit permission from owner.

Fields: Product Design

From: Owner Portfolios

OTHER ACTION PRODUCTS

In the process of developing the Behance Network, our team used the "Action Method" to stay organized. We came up with a design based on the method and developed the "Action Pad" and "Action Book." What started as an inside project became a fun side business. After releasing the first edition of the Action product line, users asked for a more portable version of the Action Book...something that could be used "on the run." We played with the idea for a while, designing multiple variations, but we ultimately decided to apply the KISS method: "Keep It Simple, Stupid".

And it worked. The "Action Runner" includes standard 3" x 5" sheet (when ripped), and keeps you focused on Action Steps with the elegance of the silky and sexy covers and blended paper that we love so much. This ultra matt finish is spiced up with an ultra glossy UV varnish.

It was very important that had a good grip and the covers help make it rigid enough to make it easier to write anywhere you are.

I don't think it can get much more minimal than that.

PMS 629 U

PMS Warm Gray 2 U

PMS 151 U

We use writing paper to ensure perfect absorption of the ink of all different types of pencils and pens.

Be concise, use your brain to store the rest.

The back of every page has the subtile Dot Grid.

Design: Matias Corea & Behance Team
Methodology: Scott Belsky & Behance Team
Conceptual Design: Scott Belsky, Matias Corea, & Behance Team

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