 |
Send This Project |
 |
Leave a Comment |
 |
Appreciate It! |
 |
Share This |
AWARD School 2009, Brief 6: GLAD / Gardenia
Statistics
Created: 07/27/09
Last Edited: 08/30/09
Views: 101
Appreciations: 0
Comments: 0
Project Info
Owners
Tags
Copyright Info
No use is allowed without explicit permission from owner.
From: Alvin Pak's Portfolio
Brief Six: Planning & Strategy
Product: You must walk into a supermarket and choose a product off the shelf. Anything you like
Media: Print campaign
Target Audience: You should specify in your presentation
Single-minded proposition: You should specify in your presentation
Background / proof of proposition: You should specify in your presentation
Note: Present as many campaigns, for as many different products, as you can
Product: You must walk into a supermarket and choose a product off the shelf. Anything you like
Media: Print campaign
Target Audience: You should specify in your presentation
Single-minded proposition: You should specify in your presentation
Background / proof of proposition: You should specify in your presentation
Note: Present as many campaigns, for as many different products, as you can
Product: GLAD Cling Wrap
Target Audience: Housewives
Single-minded proposition: Better alternative for preserving food
Background / proof of proposition:
Glad brings you the best in food storage solutions. GLAD Cling Wrap clings tight to help keep food fresh. And, it's easy to handle and microwave-safe, so you can defrost or reheat with this versatile wrap.
Target Audience: Housewives
Single-minded proposition: Better alternative for preserving food
Background / proof of proposition:
Glad brings you the best in food storage solutions. GLAD Cling Wrap clings tight to help keep food fresh. And, it's easy to handle and microwave-safe, so you can defrost or reheat with this versatile wrap.
(GLAD wraps over branded food preservatives)
Copy: GLAD Cling Wrap. Just better.
Copy: GLAD Cling Wrap. Just better.
Product: Gardenia Bread
Target Audience: Anyone
Single-minded proposition: Tastiest bread
Background / proof of proposition:
Gardenia's range of products grew and evolved through the years, becoming better and better each step. Leveraging on its brand strength, "So good...you can even eat it on its own!", Gardenia now produces a variety of baked products to satisfy consumers' demands.
Target Audience: Anyone
Single-minded proposition: Tastiest bread
Background / proof of proposition:
Gardenia's range of products grew and evolved through the years, becoming better and better each step. Leveraging on its brand strength, "So good...you can even eat it on its own!", Gardenia now produces a variety of baked products to satisfy consumers' demands.
(Bread crumb with crust as fillings)
Copy: As Good As It Is
Copy: As Good As It Is
|
Send This Project |
|
Appreciate It! |
Other Projects From
Comments