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AWARD School 2009, Brief 2: Tata Nano
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Created: 07/27/09
Last Edited: 08/01/09
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From: Alvin Pak's Portfolio
Brief Two: Posters
Product: The launch of the Nano Car
Media: Posters (any size, any location)
Target Audience: Anyone who wants to buy a new car
Single-minded proposition: The cheapest car in the world
Background / proof of proposition:
India's Tata Motors will launch its extra-cheap 10 feet (3 meters) long Nano car in Mumbai on Monday, selling for 100,000 rupees. This is a poster for its launch. www.tatanano.com
Mandatories: Nano logo
Product: The launch of the Nano Car
Media: Posters (any size, any location)
Target Audience: Anyone who wants to buy a new car
Single-minded proposition: The cheapest car in the world
Background / proof of proposition:
India's Tata Motors will launch its extra-cheap 10 feet (3 meters) long Nano car in Mumbai on Monday, selling for 100,000 rupees. This is a poster for its launch. www.tatanano.com
Mandatories: Nano logo
"1 Lakh* ... *MAY CAUSE CHAOS
We can't afford to boast about the price as it may create unnecessary stampede in the city."
note: 1 Lakh is 100,000 rupees
We can't afford to boast about the price as it may create unnecessary stampede in the city."
note: 1 Lakh is 100,000 rupees
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