AIGA

During a project for the American Institute Of Graphic Arts, we discovered that many of the terms employed by designers have an inherent dark side to them ("widow", "orphan", "bleed"). With this in mind we developed "Design... Not for the Faint of Heart", a macabre site that tested the knowledge of students and young designers across the world.

The object was to find all 25 design terms hidden in the grim scene and win the poster. T-shirts were also made available, and we ended up with orders from Stockholm to Osaka, Sao Paulo to Bemidji.