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A2 Dominion - Cornerstone
As part of A2Dominion’s first foray into developing in Oxford, the
brochure and offline collateral for Cornerstone Court needed to
be distinctive and characterful. It had to capture the individual
nature of the property, yet also combine with the elegance and
diversity of modern day Oxford.
Our solution was a concept that played on structure, life and
architectural significance. Rather than settle for translating this
purely to a graphical execution, and plumping for the reactive standard
of A4, we tied the concept integrally into the brochure’s physical
format.
After rigorous testing - mostly involving oversize sheets of paper
and clusters of confused looking printers - we found a multiple
brochure/wallet combo that carried the unique values of this unique
property through to it’s final realisation. The result, an offering
that stands head and shoulders above the competition in a marketplace
saturated in mediocrity and sheepish complicity.



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