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show!!!!

Fantastic!!!!

Is a really great piece of design, the whole concept is really cool.

Thanks for all the great comments! We initially wanted to remove the logos in postproduction, but soon realized that it would have been too much of an effort, considering the deadline getting closer and closer. Mario: we didn't intend for the spot to be just about steroids, but about doping in general. You're right about the research bit though - a shot in the legs or ass would've done the trick too.

İts great !

Thanks for all the critics! You are right, more research and a better planing had to be done. We were struggeling with ideas at the beginning and the deadline came closer by the minute. We were so happy, once we had an idea, that we more or less started shooting immediately. Common mistake I guess. I hope next time we know better...

Great job, amazing video!

Got confused like Jeremy. In fact, I thought this was an adidas ad at first. Complete lack of brands would have probably been better overall.

Amazing video. But more research should have been done. ie. Did you know that you can die if you inject steroids in your blood system? Also, did you know that all athletes inject in the ass or in the legs so it spreads throughout the body quicker?

Shots are great... music is perfect... Think it is the best spot i have seen on the subject ever.... But needs more diverse selection of runners and the mix of shoes and jersey (adidas/nike) confused me for a second thought is could be about funding for a second.