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42 Below | Print Advertising

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Created: 08/07/08
Last Edited: 09/07/08
Views: 1984
Appreciations: 71
Comments: 6
Description
Series of print looks developed for 42 Below Vodka, and its Kiwi and Manuka Honey counterparts. The xeroxed hand cut type portrays the brand's "arrogant honesty" While the Maori pattern hints at the vodka's New Zealand heritage.
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